“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Google News Digest: New SERP Features and Pay for Conversions in Display Campaigns

Google News Digest: New SERP Features and Pay for Conversions in Display Campaigns

While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; everything you need to know is here.


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