“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

The Most Common Internal Link Building Mistakes: A SEMrush Study

The Most Common Internal Link Building Mistakes: A SEMrush Study

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total. To help you build a crawlable and user-friendly link structure, our research includes the most common internal linking issues, with an explanation and a way of fixing them.


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