“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Taking Your Schema from Developer Led to Marketing Led

Taking Your Schema from Developer Led to Marketing Led

Read Sarah Carling‘s advice to marketers on taking a larger role with schema instead of just depending on developers to handle it. See how she handles this role and the steps she takes to ensure that the schema set up on her client‘s sites is done the right way.


Read full article on semrush.com


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