“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Weekly Wisdom with Mikhail Alfon: Working with Micro Influencers

Weekly Wisdom with Mikhail Alfon: Working with Micro Influencers

Everyone talks about working with influencers, but few know how to do it well. Mikhail breaks down finding the right influencers and how to determine engagement, authenticity, and past branded content. He also explains ways to managing micro influencer campaigns and how to measure them.


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