“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Evergreen Content 2.0: Timeless Posts People Will Actually Remember

“Create evergreen content that will always be relevant,” the experts say. And so you do. You think of an idea and spend days writing, tweaking, and perfecting every ageless, enduring syllable. You’re certain you have a winning post on your hands — the kind of evergreen content that can stand the test of time and(...)

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