“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Weekly Wisdom with Ross Tavendale: The Difference Between Strategy and Tactics

Weekly Wisdom with Ross Tavendale: The Difference Between Strategy and Tactics

Today we will be going over the difference between strategy and tactics. As SEO consultants, most of us fit into the bucket of tacticians. The thing is, once you get all your tactics lined up that you want to implement, where do you start? What is most important from an SEO point of view, and what is most important from a business point of view?


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