“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Weekly Wisdom with Ross Tavendale: KPIs and Measuring SEO Performance

Weekly Wisdom with Ross Tavendale: KPIs and Measuring SEO Performance

Learn How Type A Media deals with KPI structures with clients. Their strategy can help you show businesses and clients what really matters and how to get the results they need. Ross breaks down Conversational, Informational, and Transactional KPIs and what you need to know about each of them; check it out.


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