“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Best Tweets from #SEMrushchat: PPC and SEO

Best Tweets from #SEMrushchat: PPC and SEO

SEO or PPC, or both? Most people and businesses that are new to the industry don‘t know which marketing channels to use, which options are best, and often they believe they need SEO or PPC, not both. In last week‘s #SEMrushchat, our community and guests shared insights on the SEO vs. PPC debate, discussed keyword research for each channel, and much more. Check it out.


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