“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Nofollow, Sponsored, and UGC Links Guide

Nofollow, Sponsored, and UGC Links Guide

In September 2019, Google announced that the currently 14-year-old “nofollow” attribute is set to receive two significant new siblings: the “sponsored” attribute and the “ugc” attribute (UGC stands for “user-generated content”). So, why improve something if it’s not broken? Why two new attributes where before one was seemingly working perfectly well? Let’s get into it.


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