“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

SEO & PPC: How Advertising Data Can Improve Your Organic Results (and Vice Versa)

SEO & PPC: How Advertising Data Can Improve Your Organic Results (and Vice Versa)

When marketers are looking at different marketing platforms and channels, they’re typically looking at them in isolation. Knowing how to leverage advertising data for organic results and organic data for your PPC campaigns, however, is crucial. To help with this, we’re going to take you step by step through the process of finding the data you can use to advance your campaigns on both marketing platforms along with sharing some advice from top experts in the field.


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