“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Tackling the New Featured Snippet Change Head On

Tackling the New Featured Snippet Change Head On

Yesterday Google announced they are removing double organic listings in search results for sites that rank on the first page and also capture the Featured Snippet.This blog post outlines exactly how to measure the impact of the change alongside exactly what you need to do to fix it if this is looking like a negative change for your site.


Read full article on semrush.com


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