“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

What is SEO? A Beginner’s Guide to SEO [2020 Edition]

What is SEO? A Beginner’s Guide to SEO [2020 Edition]

This article aims to give an overview of what SEO is, why it is important, how Google functions, and a general guide to what you can do. This article is not a definitive guide to every aspect and subtlety of SEO — search engine optimization. SEO is a vast subject that cannot be fully covered in a single article.


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