“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Weekly Wisdom with Ross Tavendale: How to Write an Effective Brief

Weekly Wisdom with Ross Tavendale: How to Write an Effective Brief

As an SEO, writing a brief for your copywriter can be quite challenging. You get so deep in the keywords and the tech that they may not make a lot of sense for the writer. In this video, I am going to show you how to write a brief to avoid your copy sounding completely incomprehensible.


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