“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How Agencies Can Adapt to the Coronavirus-Affected Market

How Agencies Can Adapt to the Coronavirus-Affected Market

As the coronavirus has taken over the world, we see businesses fight for their life. Marketing is the one industry that is supposed to connect brands with consumers, but who is there to connect if the latter has no money and the former is forced to pull back on their marketing activities? Marketing Signals CEO Gareth Hoyle sheds light on his approach to this uneasy situation


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