“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

SEO vs. SEM: What Is The Difference and How It Affects You

SEO vs. SEM: What Is The Difference and How It Affects You

Often (wrongly) used interchangeably, SEO and SEM are two different marketing channels that businesses can use to reach their target audiences on search engines such as Google and Bing. But what‘s the difference between these, what are the similarities and how should you combine these two channels as part of your marketing strategy?


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