“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

What Is Cost Per Click (CPC)? 9 Tried and Tested Ways to Optimize Your Advertising Campaigns

What Is Cost Per Click (CPC)? 9 Tried and Tested Ways to Optimize Your Advertising Campaigns

The cost per click (CPC) that you pay when you bid on keywords with PPC plays a huge part in your campaign‘s profitability. But there is more at play to optimize your account than just reducing your max CPC bid in your account. We‘ll look at why this is the case and proven methods of bringing the cost down.


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