“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Essential Expert Tips on Fixing and Avoiding Google Penalties

Essential Expert Tips on Fixing and Avoiding Google Penalties

As SEMrush recent research revealed, penalties from Google triggered by toxic inbound links come in many flavors. Each penalty type that we were able to detect has its nuances, demanding specific steps for treating it. We interviewed 16 SEO experts to get their tips on how to fix and avoid penalties from Google


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