“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

SEO vs. PPC: Are You Making the Most of Them?

SEO vs. PPC: Are You Making the Most of Them?

One of the questions that is often asked of marketers is whether budgets should be allocated towards SEO or to PPC, and on this guide, we‘ll explore the two different channels and look at the pros and cons of each to help you reach a decision on which is right, or whether you should be investing in both.


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