“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Google’s New Page Experience Signal: An Object-Oriented Approach to UX Ranking Factors

Google’s New Page Experience Signal: An Object-Oriented Approach to UX Ranking Factors

Google announced the Page Experience signal, which will be a new ranking factor rolling out in 2021. It combines multiple sub-signals into one larger signal. This guide will break down Google’s object-oriented approach and the factors involved.


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