“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

[Research] Outsourcing Content Writing: Biggest Challenges and Main Benefits

[Research] Outsourcing Content Writing: Biggest Challenges and Main Benefits

Many brands like the idea of being able to outsource content writing, but some struggle to implement outsourcing for a number of reasons. We surveyed 485 respondents to find out why they choose to (or not to) outsource content writing, the main challenges they‘re facing, and the benefits they get from it. Check out our findings and get actionable advice on how to execute your outsourcing strategy!


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