“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Conversion Rate Optimization (CRO): The Beginner’s Guide

Conversion Rate Optimization (CRO): The Beginner’s Guide

What is CRO? It’s the process of getting the maximum percentage of visitors to your business website to perform a certain goal. Using CRO, you can make sure that your website is designed in such a way as to make it appealing and easy for customers to do business with you. CRO tries to capitalize on the website visitors you already have.


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