“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to Use Data Science to Improve SEO

How to Use Data Science to Improve SEO

Optimizing a website for search traffic is not a simple task. It usually takes a long time to see results from search engine optimization campaigns. Also, Google’s algorithm is very unpredictable. As a result, sometimes SEO involves a lot of guesswork. The more information you possess, the better results you’ll see from your SEO strategies. By using data science, you can get valuable insights into your website’s performance and answers to some of your SEO questions.


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