“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

How to Measure SEO Performance and Results

How to Measure SEO Performance and Results

If you’ve spent at least five minutes in the SEO world, you’ve probably heard the adage, “what you measure, you move.“ There are hundreds of SEO metrics you can track. Google uses over 200 ranking factors in its algorithm. In this guide, we‘ll break down how to measure your SEO results, from organic traffic and keyword positions to SERP features and more.


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