“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

SEO Certifications (Are They Worth It and Which One Is Best?)

SEO Certifications (Are They Worth It and Which One Is Best?)

With the importance of SEO, it’s not surprising that 64% of marketers actively invest time learning digital marketing tactics. Since there are currently no SEO degrees or set courses to become an “expert” in SEO, expertise is often acquired through hard-won experience and by getting SEO certifications.


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