“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

7 Simple Ways to Amp Up Your B2B Copywriting (+ Examples)

B2B copywriting is hard. You’re not just a writer. You’re a writer, psychologist, salesperson, negotiator, researcher, and marketer all rolled into one. After all, it’s your words that determine if …

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